LIRC Ambassador Program

Advocacy and engagement across the industry.

The LIRC is now accepting applicants to become an LIRC Ambassador for your local IALD Region/Chapter.

An LIRC Ambassador can represent any LIRC company and will work with the local coordinators to engage with the local IALD LIRC community. The LIRC Ambassador will help promote community, communications, events, networking, the IALD, and more.

Please note that LIRC Ambassadors will be reviewed and determined by the local Region/Chapter Coordinator and IALD staff, and will serve a term of two years.

What do LIRC Ambassadors do?

  • Support and liaise with the local IALD Region + Chapter Coordinators.
  • Serve as a go-to for other LIRC member companies and potential members in the region.
  • Communicate with all representatives of LIRC member companies in the region.
  • Create LIRC network events/opportunities at any local industry event (e.g., inviting LIRC members to meet for coffee during a trade show set-up or end-of-day drinks).
  • Serve as a respected contact for any non-local LIRC member visiting the Ambassador’s country/region and seeking advisement (e.g., identifying the top Fuorisalone events during Euroluce in Milan).
  • Promote the IALD and LIRC to local media and other organizations (e.g., museums, trade associations) and make connections for potential partnerships with the IALD.
  • Engage in and promote the benefits of membership to other manufacturers considering joining the LIRC.

Our LIRC Ambassadors

The following industry professionals are LIRC Ambassadors working with IALD Region + Chapter coordinators in their respective geographic locations.
AmbassadorOrganizationLocation
Benjamin CantuLuxxboxSan Antonio, TX United States3474
Michelle ChanDelta Light North AmericaNew York, NY United States3788
Tara DietzArkoslight, 3191
Ajith GopinathanIntra LightingDubai, United Arab Emirates1236
Joe GrinsteadConvey LightingRecanati, Italy1045
Daniel HarveyERCO Lighting, Inc.Denver, CO United States1421
Scot LimLEDFlex GroupNew York, NY United States3328
Perri NeunerAcuity Brands LightingSeattle, WA United States2270
Dani SenneAcuity Brands LightingAtlanta, GA United States1681
Donald StopkaAcuity Brands LightingPalatine, IL United States2130
Dwayne Waggoner, Member IALDSeluxBerlin, Berlin Germany4175
David KelleyPinnacle Architectural LightingDenver, CO United States1387
Sage RussellLumenwerxPetaluma, CA United States1349
Raymond VeilletteLumenture Inc.Westminster, CO United States2140

Benefits of becoming an LIRC Ambassador

  • New leadership opportunity that inspires the involvement and engagement of other LIRC members.
  • Ambassadorship enables more representatives of LIRC Member companies to be active participants in the IALD community.
  • Representatives of LIRC Member companies can enjoy more connections with the local IALD community, more events, more collaborations, and more opportunities to meet industry professionals.
  • This is a great introduction for any LIRC Member company representative considering applying to serve on an IALD LIRC committee. You’ll get experience, understand the needs of your local lighting community, and meet future IALD LIRC committee members.
Applying to be an ambassador is quick and easy. Just have the following ready when you hit the button below:
  • A headshot
  • Your company logo and contact information
  • LIRC Ambassador Spotlights

    LIRC Ambassador Spotlight: Ajith Gopinathan

    The LIRC Ambassador Spotlight features Ajith Gopinathan, Regional Manager at Intra-Lighting, an LIRC Member company based in Dubai, UAE.

    LIRC Ambassador Spotlight: Dwayne Waggoner

    The LIRC Ambassador Spotlight features Dwayne Waggoner, Head of Lighting Applications and Culture at Selux GmbH, an LIRC Member company based in Berlin, Germany.

    LIRC Ambassador Spotlight: Dani Senne

    The LIRC Ambassador Spotlight illuminates Dani Senne, Director of Industry & Customer Marketing with LIRC member company Acuity Brands Lighting in Atlanta.

    LIRC Ambassador Spotlight: Ben Cantu

    The LIRC Ambassador Spotlight illuminates Ben Cantu, VP of Business Development with LIRC member company Luxxbox USA.

    LIRC Ambassador Spotlight: Scot Lim

    The LIRC Ambassador Spotlight illuminates Scot Lim, Director of Sales - North America with LIRC member company LEDFlex Group.

    LIRC Ambassador Spotlight: The New York Quartet

    We shine the LIRC Ambassador Spotlight on Michelle Chan, Tara Dietz, Joe Grinstead, and Graham Whittaker, working collectively to support and engage with the IALD community in the New York metro area.