Illumination design has become a creative extension of architecture - one in which lighting is a silent design partner, improving visibility and complimenting form, shape, and color. The medium of light is "invisible" until it strikes an object. It is the creation and implementation of these invisible patterns of light that gives the lighting "artist" an advantage over other design disciplines. Talent, experience, and technique are used to create a visual environment to compliment and amplify the project goals.
New developments in lamp and luminaire technologies are being introduced into the marketplace continually. To provide proper design solutions, professional lighting designers must attend national trade shows and review product information and samples from hundreds of manufacturers. Since lighting design professionals do not manufacture, sell or install equipment, their clients receive designs that are based on expertise and free from conflicts of interest.
Knowledge of the technique and technology of lighting design is essential in creating outstanding lighting solutions. To advance the profession and provide the best possible service to their clients, lighting professionals are involved in various forms of continuing education, including reading and contributing articles to trade publications