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IALD ENLIGHTEN AMERICAS :
THE POWER OF LIGHT
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IALD ENLIGHTEN AMERICAS : EDUCATIONAL PROGRAMMING
THE EDUCATIONAL SESSIONS AT ENLIGHTEN AMERICAS 2008 ARE DESIGNED TO INSPIRE YOU AS YOU HARNESS THE POWER OF LIGHT TO TRANSFORM, TO INSPIRE, TO ASTONISH.
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GENERAL SESSIONS
DESIGN TRACK
BUSINESS TRACK
CURRENT ISSUES TRACK
GENERAL SESSIONS
FRIDAY, 3 OCTOBER 2008
8:30 A.M. to 10:00 A.M.
OPENING GENERAL SESSION : ILLUMINATION OF MÉXICO
Presented by Diseñadores en Illuminación de México (DIM)
Moderator: Enrique Quintero
Diseñadores en Illuminación de México (DIM) is a group of six distinguished lighting designers from México who have been involved in some of the most relevant projects in México and Central America, as well as the United States and Europe. Join us as the members of DIM take us on a journey through Mexico and Latin America, showcasing some of the best architecture and lighting projects. We will also learn about the practice of lighting design and the lighting market in Latin America.
SATURDAY, 4 OCTOBER 2008
8:30 A.M. to 10:30 A.M.
LIGHTING CROSS TALK
Back by popular demand and in its fifth year, these round table discussions will once again feature a fast paced, two-hour information gathering session that will address topics and issues of mutual interest to both manufacturer and specifier. Lighting Cross Talk is open to all paid participating manufacturers and specifiers.
8:30 A.M. to 10:30 A.M.
STUDENT LECTURE : IALD INTERNATIONAL LIGHTING DESIGN AWARDS
Andrea Hartranft, Associate IALD, C.M. Kling & Associates, Alexandria, VA USA
This seminar is also open to all attendees who do not participate in Lighting Cross Talk.
12:30 P.M. to 2:00 P.M.
IALD ANNUAL BUSINESS MEETING AND LUNCHEON
Join us for the 38th Annual Meeting of the IALD. Introduction of the Board of Directors, annual report and recognition of outstanding service will be a few of highlights of this year's celebration.
4:00 P.M. to 5:30 P.M.
TOWN HALL MEETING:
BAN THE BULB – A FRANK EXCHANGE OF VIEWS
Moderator: Mark Roush, Acuity Brands, New York NY USA
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SEMINAR SCHEDULE : DESIGN TRACK
FRIDAY, 3 OCTOBER 2008
10:30 A.M. to 12:00 P.M.
LIGHT AND DARKNESS
Victor Palacio, Ideas en Luz, Tlalnepantla México
There is a strong relationship between light and darkness. Is it light that fills gaps in the dark environment, or is it shadow that creates those necessary dark spots in a luminous scene? How are human beings affected by light and darkness? This seminar will explore the value of darkness and light in mood, experience and lighting design.
1:15 P.M. to 2:45 P.M.
CAN LIGHT MAKE US HEALTHY (AS WELL AS THIN AND RICH)?
Naomi Miller, FIALD, Naomi Miller Lighting Design, Troy, NY USA
Research is showing light and dark to be powerful agents in human health and well being. Lighting designers should be aware of the effects, both useful and detrimental, of lighting intensity, spectrum, duration and timing. After this seminar, attendees will understand how the eye works, how the spectrum affects functions of different parts of the body, and potential implications of health and light on architectural lighting.
3:30 pm to 5:30 pm
SACRED LIGHT
Colin Ball, Isometrix Lighting Design, London UK
Each of the world's religions demonstrate a unique approach to light which can be discerned in its core scripture, manifested in the use of light within the architecture. In our secular society where religion is no longer the only belief system, can our approach to lighting translate to what our society unconsciously holds sacred? This lecture explores a history of how a culture's beliefs and attitudes toward light shape its build environment.
3:30 P.M. to 5:30 P.M.
THE SPIRIT OF LIGHT
Elias Cisneros, 333 luxes, Mérida, Yucatán México
The passion of light takes an intrinsic spirit and transmits it to our sensations. We perceive these sensations through visual, spatial and technical color, brightness and saturation. In this presentation, you will learn to recognize the sensory aspects involved in the spirit of light.
SATURDAY, 4 OCTOBER 2008
11:00 A.M. to 12:30 P.M.
LIGHT IN COLOR, COLOR IN LIGHT
Moderator: Enrique Garcia Carrera, Associate IALD
Today we are witnessing the integration of what until recently appeared to be disparate disciplines – sustainability, architecture, art, technology and lifestyle. All are increasingly important aspects to consider when designing lighting for a space. This panel discussion will explore the variety and application of light and color in different geographical areas.
2:00 P.M. to 3:30 P.M.
WHAT MAKES THE GOOD, BAD AND UGLY OF LIGHTING DESIGN?
Arq. Javier Ten, Artenluz, Guadalajara, Jalisco México
Good lighting design encompasses many areas of thought: the creative, the technical, the psychological, the physiological and the practical. When all of these areas are well resolved, a project will reach its full potential. But what happens when it doesn't? This seminar will include examples of both successful and unsuccessful lighting projects, and discuss the importance of understanding needs of the user as well as applying appropriate technology.
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SEMINAR SCHEDULE: BUSINESS TRACK
FRIDAY, 3 OCTOBER 2008
10:30 A.M. to 12:00 P.M.
THE REAL WORLD, OR HOW THE LIGHTING BUSINESS REALLY WORKS
Allen West, Sesco Lighting Design, Winter Park, FL USA
How can we best control substitutions on the job? What are the best lighting specification methods? How does the increasing role of the construction manager affect the design and specification of lighting systems? Where does the supply chain of lighting products in construction lead? This seminar will include a discussion of these all-important issues.
1:15 P.M. to 2:45 P.M.
EXPANDING YOUR BUSINESS BY USING SUBCONTRACTORS AND BEING A SUBCONTRACTOR
Lee Harris, Associate IALD, Light + Space, Reno, NV USA
Do you want to keep your independent lighting design firm small, but don't want to limit yourself to small projects? Discover how to go after large projects without having a large staff by using subcontractors for services such as drafting, rendering, accounting, web design. Use resources such as business coaches and networking groups effectively. Explore collaboration and find your niche.
3:30 P.M. to 5:30 P.M.
THE HUMAN CONNECTION: BRING YOUR PRESENTATIONS TO LIFE!
Carol Doscher and Geoff Webb, Graceworks, New York, NY USA
Do you want your presentations to stand out in the crowd? Then bring them to life! If you want freedom to be yourself and communicate your message with vitality and self confidence, this fun, hands-on workshop is for you. Through teaching, discussion, participation in theater exercises and individual coaching opportunities, you will learn to connect with your audience, identify and drop nervous habits, prepare and practice your material, make technical material come to life and use graphics and props wisely.
SATURDAY, 4 OCTOBER 2008
11:00 A.M. to 12:30 P.M.
THE BENEFITS OF GOOD VISUAL COMMUNICATIONS
Gerd Pfarré, IALD, pfarré lighting design, Munich Germany
Frank Koschembar, Gute Kommunikation, Frankfurt/Main Germany
Logos, branding, graphic design, web design, corporate identity: all these words mean a lot more than being ""add-ons"" to your services or business card. It is all about visual communication in an industry that strongly relates to the visual qualities. Your corporate design is your face in a growing global market. This lecture will give an overview of basics of graphic design, logo development and a custom-tailored corporate identity.
2:00 P.M. to 3:30 P.M.
STRATEGIC PLANNING WORKSHOP
Susan Sexton, Susan Sexton Enterprises, New York, NY USA
To be truly successful in today's economy, you must have a plan and a roadmap for the next years of business. This strategic planning workshop will provide your lighting business with a process so you can create your unique vision of success; determine the current state of your business using the SWOT formula; decide where your business is going and how to get there; develop a successful marketing strategy and action plan; and learn the best practices for motivating retaining great employees.
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SEMINAR SCHEDULE: CURRENT ISSUES TRACK
FRIDAY, 3 OCTOBER 2008
10:30 A.M. to 12:00 P.M.
LED CITY AND THE LIGHTING COMMUNITY
Brian Owen, greenTbiz, Toronto, Canada
Greg Merritt, Cree Lighting, CITY
Chantal Brundage, greenTbiz, Toronto, Canada
Scott Reisebosch, CRS Electronics, CITY
This presentation will highlight the development and deployment of LED/SSL lighting in outdoor street and area lighting applications, and the advantages and capabilities of LEDs. It will feature case studies including LED City initiatives in Raleigh, North Carolina USA; Toronto, Canada; and Ann Arbor, Michigan USA. It will also review government initiatives in both the USA and Canada designed to promote the technology through awareness and education.
1:15 P.M. to 2:45 P.M.
THE COLOR OF LIGHT FOR A GREENER WORLD
Brian Leibel, AfterImage + Space, Oakland, CA USA
How can the color properties of daylight be replicated to enhance brightness, clarity and aesthetics while significantly reducing greenhouse gases? In this seminar you will learn how to use the color of light to design energy-efficient lighting systems; how to build confidence through case studies showing low installation costs and positive user response; and how this method can significantly lower greenhouse gas emissions and contribute to the goal of reducing global warming.
SATURDAY, 4 OCTOBER 2008
11:00 A.M. to 12:30 P.M.
COMMUNICATING LIGHTING QUALITY – ENERGY AND AESTHETICS
Fred Oberkircher, Educator IALD, Texas Christian University, Ft. Worth, TX USA
Scientific consensus: Global Warming is a fact. Any survey of recent energy legislation indicates that our perceived need to limit energy consumption has begun to affect and impinge upon the design process. This presentation will look at the inter-relationship of designs and codes, comment on the role of the designer and make recommendations for a more holistic approach that combines the best of design and research to create environments that exceed code requirements while also providing high quality for the inhabitants.
2:00 P.M. to 3:30 P.M.
FINDING TALENT: ON THE RELATIONSHIP BETWEEN LIGHTING EDUCATION AND PROFESSIONAL PRACTICE
Kevin Houser, Educator IALD, Pennsylvania State University, University Park, PA USA
It is broadly acknowledged that there is a widening gap between the number of graduates qualified for entry-level jobs and the demand from the lighting industry. This seminar will look at the state of lighting education including industry perceptions, how the current lighting education landscape influences the talent pool and actions needed to improve the future prospects for the lighting design community.
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